Web Design: Top Reasons to Rethink It
Date: Jun 05, 2023
Brandhype digital

With the rapid advancement of technology, the web and consumer behavior are following suit. The web design of your company must also evolve. The success of your website depends on continuous web development. 

Redesigning a website involves more than just a new design. You should consider redesigning your website if it no longer meets your business goals. Here are 10 points to consider:

  • It’s an old website

Every 2-3 years, web hygiene recommends redesigning your site. Technology and design have advanced significantly by this time. In spite of how fast the web develops, you don’t need to keep an eye on everything.

When you can’t recall when your site was last redesigned, it’s time for an updated one.

  • There is a gap between your product range and reality

Product range changes often lead to company growth. Whenever you introduce new products or expand your product line, your website should reflect the changes. Your website will become outdated if it lacks fresh information. 

If your team lacks the know-how to update your site, it’s hard to maintain a positive online presence. Professional assistance can help!

  • The structure of a website is inappropriate 

A business website needs to adapt to changing goals. An old website may not support it. Old websites were built in HTML format, which requires you to change the code to make changes. There is a lot of complexity involved in this kind of content management. You should consider building a new website if you are unable to add or change existing categories.

  • Outdated content on the website

Can your website be accessed via broken links, such as 404 error pages? You should consider redesigning your website if it has many broken links, errors, missing images, and other issues. When creating a new site, pick a CMS that allows for easy updating and adding of new content. By doing so, you can avoid outdated content.

  • Changes in target group expectations

Is your website’s traffic down? High exit rates on your product pages indicate weak digital marketing or changing consumer needs. There is a lack of adaptability on your website. Discover your visitors’ common paths through your website using your web analytics. How do they reach your site? How and when do users leave your site? Redesign your website based on the information you’ve gathered. 

  • A lack of social integration

Marketing plans cannot be complete without social media. Visitors cannot find you on social media if your website doesn’t share your social channels. This is a great tool for building relationships with your customers and promoting your brand. Make sure you add social buttons to your website if they are missing. 

  • You don’t have a mobile-friendly web design

Your site will receive more and more mobile visitors as the mobile trend continues to grow. Thus, it’s crucial to offer the same user experience on mobile as on desktop. You can even create a separate mobile website without rebuilding your old site. 

  • Search engines can’t find your website

It takes constant technical adjustment and content updates to rank high on a search engine results page. A technical element includes choosing keywords and optimizing pages for them. CMS systems allow you to set metadata yourself without changing the code. Professional web developers may be needed if you don’t have a CMS. 

Fresh and relevant content is a ranking factor for search engines like Google, Yahoo! Bing, Yandex, etc. Regularly adding fresh content will help you meet their requirements and stay at the top of the search results. Therefore, it’s crucial to update and add new pages independently. By facilitating a blog, you can keep your site fresh at all times!

Redesign your website now!

It’s an indication of an outdated website if some of the situations sound familiar. Maybe you don’t need to start from scratch and build a brand-new site. You should remove the errors and maintain your website at the highest level. A user-friendly and trustworthy website design will attract more clients. 

Get professional assistance from Brandhype, the leading website designing company in Gurgaon. Make your web design dreams a reality with our help!

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