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The merit in choosing the right SEO company in India

Choosing the right SEO consultant in India for your company is one of the effective tool and arguably the best step to spread your brand’s/company’s website to the prospective customers. However, before answering such question we must understand what a SEO company does.

As a leading  SEO services company, our experts at brandhype helps you choose the right keywords based on your good rankings in relation to your website which would provide a steady increase in your client’s base.

That’s however not all what SEO agency does, a SEO company also indulges in analysis of Google webmaster tools, Google analytics and link profile analysis amongst other host of services so as to give you the best roadmap for the propensity of your website to turn up in a search engine more often. SEO companies also carry website redesign based on their preliminary research, audit and analysis.

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    There are numerous SEO companies in India, and based on the foregoing, selecting the right SEO services company in India would help you grow your business exponentially in a much faster pace than others. Following are the few of the aspects which would prove advantageous to your business when you hire our SEO services in India: 

    1. Investment for your Brand: Consider choosing the best SEO company in India, as an investment for your company. We, as your SEO agency would make sure your website is optimised to meet market goals and your website is the most searched or the most visited website in the internet.
    2. Hire a Professional Team: Once you hire us as your partner SEO company for search result optimisation services and other related services, you don’t have to worry about hiring a freelancer to do the same job, as more often the same can be disastrous in a situation like this, as this a very technical procedure to begin with. Secondly you get rid of internal cost of hiring additional people and run the SEO setup from your own office.
    3. Benefit of Negotiation: Being one of the best SEO services company in India, you can be certain that you will get the right service package that suitsyour business needs. As your SEO consultants, we offer a range of customised packages which are beneficial to your website’s needs.
    4. Focussed customer services: As seasoned SEO service providers, our professional team is trained to give you optimum ROI on your investment and keep you updated based on latest market trends and rankings.
    5. Business Growth: When you hire us as your SEO company, we strive to help you increase your customer base.

    These are the benefits you can expect while partnering with us as your partner SEO company in Delhi for your business/website. Let’s get the ball rolling and increase your business growth and market reach through your website.

    Here’s How Content consolidation can Change your SEO Game and bring you on top in the Search Engines?

    What is Content Consolidation?

    Content consolidation is the process of combining several articles, blog posts, or SEO
    pages present on your website into a single, long-form piece of content. This strategy will help you skyrocket those rankings and results in a higher-quality resource with more authority on a particular subject.
    Start with content audit where you’ll document, measure, and analyze the performance of all the content present on your website and from there, include the following activities.

    • Removing irrelevant content, outdated, or low-quality content.
    • Analyze the webpages that cover similar or identical topics, and then combine all those pages into a single, comprehensive resource.
    • Optimizing your content to match the searchers’ intent based on stage in the buying process.
    • Analyze your targeted audience and revise content and placements to meet the specific audience needs better.
    • Reorganize your content so that users can easily find what they need when they need it.

    To increase the effectiveness of your SEO efforts and boost your search engine traffic, Content consolidation can be the best strategy to up your SEO game. This strategy is about taking stock of your content strategy, updating your old content and give yourself an improved freshness score, then removing, combining, and updating your on-site pages so that all content comes in action with your strategic goals.
    By removing, replacing, and revising the content you tell Google your content is new, you’ll get a spike in traffic and likely to see improved audience engagement and higher rankings.

    What You’ll Learn ahead:

    • Why Content Consolidation is good for SEO?
    • When is the right time to consider consolidating pages?
    • How to start consolidating your content?

    Why Content Consolidation is good for SEO?

    Imagine thousands of new visitors arriving to read your articles and blog posts, and possibly buy a couple of things, each day from your website. They’re interested in what you have to say, but there’s a good chance that if your brand has been creating content for a long time, you’ll reach a point where topics and themes overlap. You may even have several pieces of thin content on similar subjects spread out over different pages, to avoid similar content on different pages you can simply combine them to get them into notice in Google’s front page.
    Content consolidation isn’t a new idea; a consolidation strategy is a critical piece of any SEO strategy. If you have multiple pieces of webpages with content targeting KWs with the same intent, they can be combined which may result in the increase of the page authority that may help in the ranking of the page. This also splits your SEO efforts, like link building.
    Consolidating similar pages means you better your chances of getting ranked for your primary keyword on a page, without competing with yourself in the SERPs. Perform your regular audits and updates to make sure that your website offers the best experience possible to your audience.
    This strategy is great to get your old pages ranking again with new data and answers to the questions searchers care about right now. And, consolidation of the content also helps in creating a process for parting with low-quality content hurting your SERP rankings.

    When is the right to Consider Merging Pages for SEO?

    If your website has been around for a few years, there are chances that you’ve got a backlog of posts that are no longer relevant. SEO is constantly changing and with that it’s statistics and best practices that were so effective in 2014 no longer get the results that they used to. So, it’s worth pointing out that even the process of posting content itself has changed dramatically in recent years. Before it was like creating several articles with overlapping content or different takes on the same topic. The problem is, all of these similar articles on
    the different pages are likely competing with each other, which means that none of them are bringing in traffic. If you have pages that don’t attract any organic traffic or page views you definitely need to analyze other webpage with similar content that is attracting traffic and consolidate your content. The pages with no traffic are just taking up space–or worse, dragging down your authority. According to Google, content consolidation is an effective way to remove thin or duplicate content and create a better search experience.

    How to Consolidate Your Content?

    Now that we have covered the ‘ What and Why’, let’s look at how to tackle this project.
    Here, I’ll walk you through how we bring this strategy in action.

    Analyze Your Google Analytics and review it. Look for the content that have received no traffic within the past few months.
    You can find this info by navigating to Behavior > Site Content > Landing Pages. Then click, “organic traffic.” Along with that, look at what kind of engagement your posts are getting.
    Sort out the pages based on number of page views, bounce rates, etc. to learn more about the pages that need your attention.
    Crawl Your Website’s Backend and evaluates your content by looking at your site structure. You can use different SEO tools to see what’s happening in your website’s backend. If there’s too much going on in your navigation, your audience will likely get frustrated with the experience and bounce.

    Evaluate the SEO Basics

    After you are done with the crawl process, you’ll need to know about the following:

    • Is the URL SEO-friendly?
    • Is the title tags optimized with the targeted keywords?
    • Word count. While word count isn’t necessarily indicative of quality, however low word counts may help you identify pages with thin content or duplicate content that might work better when combined with other pages.
    • How many internal, external, and inbound links does this post have?

    Quality- check of Your Content

    After evaluating your SEO basics, the next step is to check the quality of the content posted on your website. Unfortunately, that’s easier said than done. While high quality is subjective in many ways, there are numerous factors at play that signal “quality” without digging into the merits of your prose.
    Brandhype being one of the best SEO companies in India ensures that we make use of the best SEO practices to boost our client’s search engine ranking. Consolidating content for SEO is a major time investment that has helped us stay on top in SERP’s. 

    5 SEO Tips to Boost Your Website’s Ranking

    You created an outstanding website – congrats! Now all you need to do is to make it visible to wider audience. For your website to appear on the top results on search engines like Google and Bing, you need to understand a little bit about the world of “Search Engine Optimization” or SEO. Most of us believe that SEO is hard but this is not true. Incorporating these basic SEO configurations can be really easy task to implement and sometimes this is all you need to do to for maximum exposure on all the major search engines.
    People are spending there maximum time searching one or other thing over the Internet, so it’s important that you optimize your website to improve your search engine ranking. With a numerous websites on the web today, there is no guarantee that your site will rank first on Google. Better search engine ranking will help your business grow and obtain high ROI.

    Here are some of the most effective SEO Tips to Drive Organic Traffic
    1. Choose the right URL
    2. Add page titles and descriptions
    3. Utilize anchor text
    4. Promote your content
    5. Choose the Right Keywords
    Let’s dig deeper to understand how you can bring these techniques in use!

    Choose the right URL

    A URL is up there in the first things that a search engine uses in order to determine a page rank, like the giant sign above a storefront window, it’s one of the first things visitors see when they come to your site hence it’s vital to make them easy for spiders to search. Keeping the URLs relevant to the page’s topic can do this and keywords, keep it short to enhance the user experience, and by ensuring you URL includes your business name having a relevant keyword or two that are relevant to your business.

    Add page titles and descriptions

    Examine your website and make sure each page of your website has titles and descriptions, this is your first priority and one of the most first step for getting better rankings. The page titles and descriptions are shown in the search results, however, description is not visible on your page, it’s very important for search engines so take this opportunity to advertise your website to your targeted users, in the best way possible.

    Utilize anchor text

    Anchor text is the clickable text on a hyperlink that visitors can use to be redirect directly to another web page, either within your site or anywhere on the Internet. Effective anchor text should be used to help users navigate your website and is a great way to boost your SEO.

    Promote Your Content

    The more quality traffic you can get to your website pages, the more your SEO will improve, so you need to write content optimized for search engines and users. Make sure you share your content to amplify its exposure. You can (1) share links to blog posts. (2) Reach out to influencers or similar websites to get backlinks to your website in their posts. (3) Add sharing buttons to all your posts and pages for Facebook, Twitter, Pinterest, and LinkedIn. Promote your content and improve your SEO and ranking because the more your content is shared online, the greater your SEO will be.

    Choose the Right Keywords

    To appear on top in the search engines you need to attract more qualified traffic so that the people coming to your website are those that are most likely to become a profitable lead or customer. Make sure you are using the right keywords that relevant to get a lot of popular searches that consumers perform, and also the searches you’re trying to show up for are related to your business.

    The aforesaid 5 tips are simple but at the same time they are also very important. If you’re looking for a company that drives results, look no further than Brandhype. Being one of the best SEO Company in India, we focus on creating campaigns that help our clients grow their business.
    If you’re ready to start improving your website ranking to drive more traffic, contact us today!

    Common SEO mistakes to avoid that can impact your search rankings

    While SEO is changing, its methods are also constantly evolving due to search engines’ developments and users’ changing perspectives. SEO stays on top of marketers’ agendas, as it is a powerful way to bring visitors to your company’s outlets and to direct them towards your sales funnel. However it is not that easy to stay on top of the most successful optimization techniques, with many businesses falling into the trap of incorrectly doing SEO. Instead of getting massive traffic and increasing conversion rates on your website, the results can be quite the opposite.
    While the optimization field is a fast-changing industry, testing optimization approaches is also difficult because you can’t verify your methods in real-time since search engines’ rules are becoming hard to predict. There are some very common SEO mistakes that are tough to avoid and being able to recognize those easy-to-fix SEO mistakes and address them is equally difficult. So, what are some of the most common SEO mistakes that we often make, and how can they be addressed? Below, we’ve singled out three SEO mistakes that can impact your search rankings:

    A Slow Website

    It is really a crime not taking advantage of speed as a ranking factors, your users have no patience when they visit your website, they want to get information immediately. If there is one factor that we know for sure that it affects your ranking position, then page load speed is a big part of the user experience. Google and Bing want to make the web faster and if your website loads slowly, you can expect a negative impact on rankings. It’s time to focus on speed!

    Overlooking the Importance of Long Tail Keywords

    First, ensure that your website is optimized with relevant keywords. But you should also remember this: long tail keywords (3-4-word phrases that are very specific to what you are selling) can drive just as much traffic, especially when your website ranks for many of these terms.
    You can use many tools that can help you uncover the best long tail keywords for your website. Using only High traffic keywords to get more traffic can be a mistake just because they are highly competitive you will never rank for those keywords, at least not in this life.
    So the first thing that you need do when trying to optimize a website is a good keyword research.

    Lack of an XML Sitemap

    This is the type of mistake that many of us make, as we think creating an XML sitemap is entirely “too technical.” But no matter what it takes, your website needs an XML sitemap, as this is the only thing that lists the URLs associated with our website. Also, an XML sitemap tells Google what pages to index, while also providing a hierarchical relationship.
    SEO is a full time job and requires advanced knowledge of the current trends, so one of the most common mistakes that we make is doing our own SEO instead of hiring an expert or the best SEO agency in India. They are marketing professionals and know all the latest trends, have experience what works and what doesn’t. No one wants to experiment with their website and create problems that will take more time and money to fix. Get associated with Brandhype- Best SEO Company in India to stay on top of the latest trends and know from experience what works and what doesn’t.

    1. Why do I need SEO services for my website?

    SEO or “search engine optimization” is any action taken that is meant to better optimize or improve a website’s performance in organic search results. The end goal to conduct SEO is usually to get a website to rank on the #1 spot on search engines like Google, or at least on the first page.

    Nowadays more and more businesses are selling online every day, and competition is getting harder for everyone. SEO has emerged as one of the best ways to tell search engines which websites and online stores deserve the valuable attention of shoppers and searchers and rank them on the first position. SEO is made up of a lot of smaller components that include keywords and key phrase optimization, link building, content marketing, and a lot more. It also involves some extensive research to determine what actions are needed on websites, and where specifically to take them. In this digital era, almost every website out there needs optimization for better ranking.

    In a nutshell the answer to “why SEO is important?” is that SEO services can help send the right signals to search engines, and push one’s website up in the list of search results into the top spot.

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