Rohan sells wax candles for a living. He finally decided to open up a website to let others know that he manufactures these special candles in the Delhi NCR region. He lists basic information alongside his contact details online. Once he does so, he notices that in the past few months, his orders increase. Various people ask him to supply the wax candles in colours such as blue, pink, orange and silver. Realizing his buyer’s requests, Rohan decides to go ahead and offers a brand new color based range online. He puts up an announcement on the website but receives no new orders. He decides to set up a sign-up form, so that all visitors to his website leave their email id’s as they land. He creates an attractive emailer talking about his new range of colourful candles. He receives a fantastic response and his orders double. He updates his website with a query form that allows a customer to post individual queries, including an option to request for custom colours in candles
Rohan soon realizes that he isn’t reaching out to people who haven’t heard of his his website. With Diwali approaching, he soon creates a Google Adwords Account and Plans an Ad-Campaign for his website. With a basic budget of 2500 INR per month, he generates 500 new visitors and 25 queries for his company, per month. He next sets up a Google Analytics account and learns that the average time spent on his website was 40 seconds, which was definitely not enough to go through or even download the catalogue of products offered. He immediately ads a lucky draw contest every week, allowing people to sign up and drop their email ids – a readymade database! With an attractive ‘Win a colourful set of candles every week’ offer, his website bounce rate reduces and visitors spent more time on his website.
He soon realizes that he needs to reach out to thousands more online & hence sets up his Facebook, Twitter & Instagram Account. A big supplier finds his snaps interesting on Instagram and places a bulk order for 500 candles per month. Rohan now owns multiple shops in Delhi & Mumbai and is recognized by his own trending handle @CandlesRohan on Twitter.
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