Case Studies

Alfa Therm is a 25-year-old leading manufacturer and engineering company of India providing integrated design, supply, installation and project management services for waste incineration, compost machine, solid waste management, size reduction, process heating and the environment sector. They offer a complete range of plant, equipment and technology for all types of waste management i.e Medical waste/ General Waste/Hazardous Waste/ E-waste and Municipal Solid. Having a business chain across India they were failing at generating good leads andafter evaluating various local digital marketing agencies, Alfa-Therm decided to partner with Brandhype.in based on its proven track record.

The objective of this partnership was to proactively increase lead volume for the Alfa-Therm and help their website rank on #1 number in the search engines, and increase brand awareness in the surrounding areas. Through Google paid search (PPC) campaigns and SEO the partnership yielded 30% reduction in ad spend for the same amount of leads versus the cost per acquisition they were achieving in-house.

Project Summary

• Client: Alfa Therm
• Products Provided by Alfa-Therm: Solid waste management, Incinerators, Air Pollution Control, Bio Toilets, Process Heating, Organic waste Composting, Shredders.
• Services Provided by Brandhype.in: Pay per click (PPC)/ Google Ad Words, Search Engine Optimization (SEO), Content Optimization and content marketing.

CHALLENGES

Alfa-therm is a well known manufacturer and engineering company having dealers and distributors across India, they were facing challenges in managing their sales and marketing department and were looking for partner agency to boost up their sales and can help them reach to a larger canvas of proactive customers.

Strategies and Tactics

To help them expand their business across the globe through creating ad campaigns, boosting their website on the search engines and creating brand awareness to drive quality leads for them at a lower cost per acquisition, Brandhype’s Team managed all aspects of Digital marketing, including pay per click (PPC)/Google Adwords, Search engine Optimization (SEO), and Content Marketing.

Together, the teams were able to reconstruct the website to appeal more audience that could result in converting more prospective leads throughout the year.

RESULTS

As the relationship between Alfa-therm and Brandhype.in progressed, so did the measurable results. The combination of simultaneous, targeted paid campaigns, search engine optimization as well as closer alignment to actual customer volume, led to continual improvements in cost per acquisition.

Specifically, over the course of a few months, all of our hard work created consistent efficiency improvements in the leads.

Here are the results after five months of campaign optimization:

• The total number of leads increased 85.71%
• The total number of leads increased 85.71%
• The average cost per lead 300Rs

Data Folkz delivers online courses with deep dive and experiential learning on Data Analytics, Machine Learning and Artificial Intelligence.They are backed with a team of professionals from diverse backgrounds collaborating for the vision of India taking a lead in Artificial Intelligence and Machine Learning industry. Their cross discipline backgrounds and strong understanding of the relevance of big data, artificial intelligence and machine learning in emerging markets makes them an ideal choice for students of all backgrounds.

Whether you’re a mid career professional looking to add some data skills to your resume, or an enthusiast wanting to dig deeper into Data Science, Data Folkz is the learning destination for you.

PROJECT SUMMARY

• Client: Data Folkz
• Courses Provided by Data Folkz: Data Analytics, Machine Learning and Artificial Intelligence.
• Services rendered by Brandhype.in: Pay per click (PPC)/ Google Ad Words and Facebook ads.

Objective

• To generate leads/registrations for the webinar.
• Too generate leads for selling the course of Data Anlytics, Data Science, Machine Learning, and Artificial Intelligence.

CHALLENGES

The challenge was to generate 1500 – 2000 (approx) leads/ registration to attend the webinar per week through Google and Facebook ads, improve gross profit, conversion rate, total sales value and click through rates.

• Improve profits – This bottom line figure is the most important. Client wished to see a much better return on their investment to improve their profits.
• Improve Click through rate – In a competitive tile market place, we needed to stand out from the competition to improve the volume of clicks through to the website.
• Increase Conversion rate – We needed to increase the volume of conversions.
• Increase total no. of leads & leads value – Not only did we need to increase the volume of leads, we needed to increase the value of the leads also.

SOLUTIONS

We have carried out the following steps to deliver the promised results:

• In depth keyword research analysis, working closely with the client to understand their business.
• Set Up new ad account, creation of new Ad Groups, campaigns and keywords.
• Bid optimization for both long tailed and broad match keywords to grow revenue while boosting brand awareness in the marketplace.
• Consultancy and content suggestions to improve website landing pages in order to grow conversion potential and keyword quality scores.
• Testing and ongoing improvement of ad copy to encourage high click through rates and improved conversion rate.
• Creating creative ad copy to encourage a significant increase in click through rates.
• Use of negative keywords to remove “wasted clicks” and make better use of available Ad words budget.
• We chose strategic selection of targeted audience on the basis of their interests, location to achieve high quality relevant leads.

RESULTS

Our PPC management achieved some outstanding results. Here are some of the results:-

1. Conversion Rate has increased.
2. Total Sales Value Increase After implementation of the new strategy.
3. Click through rate Increase Through creative ad copy optimization.
4. Significant increase in enquiries, with a much lower cost per enquiry.

Screenshot of Display Campaign ForLive Webinar

• No. of Clicks: – 18,938
• Total Conversions: – 584
• Cost per Conversions: – 25.39 INR

Screenshot of Facebook Campaign ofThe Sale of Course

Campaign: – Lead Generation for Artificial Intelligence Course

• Results: – 186
• Reach: – 26,949
• Cost per Result: – 21.91 INR
• Amount Spent:- 4,076.05 INR

Campaign: – Lead Generation for Data Science Course

• Results: – 122
• Reach: -23,603
• Cost per Result: – 32.17 INR
• Amount Spent: – 3,924.57 INR

Screenshot of Facebook Campaign to Generate Leads of Registrations for Live Webinar

• Results: – 313
• Reach: – 39,107
• Cost per Result: – 14.27 INR
• Amount Spent: – 4,466.94 INR

This is one of many PPC clients that we have helped to increase their conversions. We are passionate about helping our clients to grow their online business.

Latest Interiors is the industry-leading construction & Interiors Company serving the interiors design, architectural and furniture manufacturing from 2008. Since its incorporation, Latest Interiors is building smart businesses driven by innovation and design that has been the essential design authority for every professional, on all projects, throughout the design process. Interior Design Events connects the industry, promoting creative leadership, innovation and collaboration across a wide range of practice areas and platforms.
Latest Interiors digital companion is the go-to site for relevant and real-time content for the industry’s largest and most engaged design audience. They specialize in all kind of interior designing. They provide customized and turnkey solution to their customer’s interior designing needs. With a team of creative designers they know how to look for creativity in each nook and corner, and take proper time in knowing their client and their dream design. By making sure that they add design to every detail, their artists give you a palette of the latest interior designs you can choose from.

PROJECT SUMMARY

• Client: Latest Interiors
• Services Provided by Latest Interiors: Residential, Commercial, Furniture interiors
• Services rendered by Brandhype.in:Search Engine optimization, Pay per click (PPC)/ Google Ad Words and Facebook ads.

BUSINESS OBJECTIVE

• Their objective was to get a few good quality relevant leads every day.
• Get higher ranking in SERP in Delhi NCR market.

CHALLENGES

• The leads being generated by previous company were not very relevant in terms of target audience and project value.
• They had lot of unused capacity, in other terms resources were under-utilized.

SOLUTIONS

Client had already had a bad experience with another agency so he was very skeptical initially and tested us thoroughly.

Initially since his first objective was to increase the flow of leads, so we took up PPC as a first step.

We created a new Landing page, since the original website was not a lead capturing tool.

We started to generate leads and within a month of running the ads the cost per lead was down to 350/-. Where as the previous agency was generating leads at a cost of 700/- on google ads.

On Facebook the cost of lead is now 200/-

Recently Client agreed to our suggestion for SEO.

We inferred that their USP is on-time project delivery and customized services for their clients. They have worked with many global top-notch corporates. Their existing website did not reflect their credibility – the awards they had won, client list, testimonials, their work, etc. So the first thing we have suggested them, was to make changes to the website and integrate a few traffic channelizing and monetizing tools. We are revamping a few parts of the website to highlight design element and credibility of the client.

We identified the key search terms target audience might be using to search for interior designing service providers. We confirmed the same with client. We proposed SEO to generate a sustainable flow of genuine inquiries in the long run and to boost their website in the search engines, as the client had originally expressed.

Brandhype’s Team managedSearch engine Optimization (SEO), pay per click (PPC)/Google Adwords, and Social media marketing/Facebook ads.

RESULTS

Already started generating regular flow of relevant leads in Delhi NCR region.

In the process of uplifting the Face Value and design element of the website
Will soon start SEO activities.

REMARKS

We have absolutely outstanding track record in quality lead generation.

The PPC team at Brandhype is one of the best in the industry. You will agree with it more as soon as you start to interact with the team after project finalization and initiation.

The SEO team is also second to none, we proudly boast that they have all the latest insights and know how on latest development in Google algos governing rankings of the websites. They have been able to achieve unthinkable results time and again in many projects.

Teams in all other areas are also handpicked professionals with a warm heart to cater to top notch clients with absolute satisfaction.

OUR ONE POINT MISSION MANTRA

We always deliver more than what we promise on paper.

This is one of our many clients that we have helped to increase their sales and conversions. We are passionate about helping our clients to grow their online business.

There are quite a lot of factors that go into raising a business’s presence online. One of the most fundamental pieces is search engine optimization (SEO.) Whether you’re a new business with a brand new site or an existing business with an older site, without having proper SEO set-up on your site, you could be missing out on valuable opportunities.
India Health Help, a holistic medical tourism platform that offers patients from around the world a chance to access some of best medical services in India, came to Brandhype looking to expand their online lead generation and compete against the larger firms in their market. Our digital marketing services have offered India Health Help a great opportunity to grow their business, improve branding and name recognition, and stand out in a crowded market.

Our work with India Health Help started as a simple organic search campaign. Once we started seeing a lot of success with that campaign, we were able to expand our work with the healthcare firm to include paid search, content marketing, and social media services in three different languages. Starting from SEO and organic search strategies as their primary goals were to increase branding and name recognition in the Indian market, we focused on strategies that improved their rankings in local search results. We did extensive work on their website to optimize for both user experience and SEO ranking factors.
Once we found success with our organic search optimizations, we focused on other digital marketing elements. We began by managing their social media channels in three different languages (which was really a task), writing high-quality blog posts on a consistent schedule, and driving new sales leads and lowering the cost per lead on the paid search side, to keep the process under budget.
Since partnering with Brandhype, India Health Help has seen a great success in growing business through online leads. They are much more competitive in their market and are able to compete with much larger practices. We truly view our relationship with India Health Help as a partnership and are enjoying the opportunity to help such a holistic medical tourism grow with the help of smart digital marketing strategy.

It’s fun to make websites. It’s, even more, fun to create them from whole cloth, breathing life into an original piece of work. Longtime Brandhype’s client, The Paras World School saw an opportunity to increase its customer base by creating an innovative, cutting-edge website and social media presence, to dispel any preconceptions its target audience may have of it being an elitist traditional institution.
A premier educational institution, based in central Gurgaon, Haryana, is backed by the well-established Paras Group, which has carved a niche for itself in healthcare, dairy products & real estate, over the past 6 decades.
Brandhype designed and developed an engaging, content-centric website for The Paras World School. It was vital that the design was fully responsive, allowing all users to access the site easily from any device.

But where do you suppose the bulk of your website’s overall traffic comes from? Plain and simple, good organic traffic comes from authentic, quality content targeted to a specific audience. On top of that, it’s vital to constantly measure your results to ensure you’re getting the right eyeballs that lead to conversions.
Keeping it in mind and using the SEO research tools, Brandhype quickly pinpointed the audiences, most serious about getting their children to study in world-class school, and implemented effective SEO techniques to get the best possible ranking based on selected keywords and phrases. We also developed related content to entice the target audience by prioritizing existing content opportunities and created and optimized a content structure to produce long-term results. We took the “evergreen” content approach, focusing on creating recurring content that could be updated each year. This allowed the content to be properly indexed; ensuring future visitors would always find what they were looking for.
To run alongside conversion and remarketing campaigns on Google Search, Instagram, and Facebook, Brandhype suggested the creation of an ambitious, immersive virtual reality experience, through a strong digital presence over social media to allow the target audience to discover Paras World School’s facilities, services, and location in the central Gurgaon.
As a result, we got keywords ranking on 1st page of Google through our SEO Activities. The Paras World School now ranks higher than their competitors for many of the keywords and phrases originally identified in the research process. Visitor numbers from organic channels have increased by over 75% year on year and traffic growth helped the school getting the good number of organic queries for admission.
We feel great when our ideas make an impact and encourage us to do some amazing work with some awesome clients!

With billions of people using social media, a marketing plan cannot ignore such powerful medium of communication to existing and potential clients. With social media platforms like Facebook and Instagram, you get to see your target market up close and personal. Reaching out to followers, help you solve their problems, recommend products and services, find more customers, and beat the competition.
The L’amour’s team of professionals stays at the forefront of current trends and constantly trains in the latest techniques within the hair and beauty industry. They approached Brandhype’s team to build Social Media Presence on Facebook and Instagram and enlighten people with their services. Their goals were to increase brand awareness & exposure, grow their followers for remarketing opportunities and increase targeted traffic to the social media pages.

Brandhype identified the audience as people who fit the L’amour Spalon persona but were unfamiliar with the brand. Typically they were the sort of people who exude a beauty & healthy spa lifestyle. We identified them and sought to expose them to the brand by running organic campaigns and Digital PR which promoted the lifestyle they enjoyed.
Besides posting services and offers, we also organized a Bloggers meet for the brand where we
collaborated with multiple bloggers and provided them the services. Such natural and organic themes are believed to attract the customers as the bloggers posted their pictures and videos over multiple platforms and shared their great experience with their followers which increased the engagement of people in L’amour and eventually increased the number of followers and clientage.
Brandhype with its joint effort and hard work flourished L’amour’s Social Media Pages and made it much livelier.

Measure Gym N Spa, largest gym, health, and fitness club in Gurgaon, wanted to open and widen their online lead generation channel to increase their Gym’s membership. To achieve this, they knew they needed to partner with experts in branding and online lead generation field; so, they set out to find a company that would match their integrity and drives for success and that’s how they found Brandhype.

They needed to be able to appeal to a dedicated audience as effectively as possible to convey their expertise in fitness and modern gym facilities. In response, Brandhype identified the target client for their niche market and launched a highly targeted and consumer-oriented campaign utilizing paid Lead Generation Campaigning, Social Media Marketing, and Branding to promote and increase awareness, reach and engagement with clients.

We needed to transform their brand image and social media platforms into an Unstoppable Lead Generation Engine that turns traffic into potential members.

We were tasked with creating a new branding identity and website for Gold’s Gym in Panipat to both drive new membership and better engagement with their existing members. With Gold’s Gym being such a place of fitness experience, inspiring individuals to seek adventure, as well as get in the best shape of their life, it was imperative that our creative execution resonates with our audience. In the first place, more than ten different ad campaigns were deeply penetrated into Panipat area.

Brandhype performed a detailed market analysis of the new site, analyzing individual neighborhood demographics to identify areas where they had the best opportunity to increase their membership down the road. Once the target market was identified, Brandhype worked with Gold’s Gym to identify the best approach to ensure all of their target market was being hit, while not hitting the same area too often. 

As a continued effort to increase membership, we also effectuated advanced social media steps for the website to ensure better and stable results across the social media. We executed various Ad- campaigns which increased the visibility of Gold’s Gym Panipat and helped in increasing membership and client’s engagement. For Gold’s Gym, we planned series of contests and offers that gave fans clear reason to follow. We built a strong community of thousands of people on Facebook where we regularly interacted with people through promotions, motivational quotes, reviews and many other activities to maintain the enthusiasm among all.

We made sure to create organic content that not only brings the page to each user’s attention but encourages people to become loyal followers and customers. We generated traffic for the website and finally converted leads into customers. Thus, the campaigns optimized through relevant platforms engaged the audience, and sharing it across different networking and social media sites consequently increased memberships.

The process turned out so beneficial for them that within a year they opened one more fitness centre and are very soon going to launch an online fitness coaching model. We think we are successful when our clients expand at such a pace after joining hands with us.

Facebook enable brands to create greater visibility and exposure with highly targeted audiences. Brandhype’s initial step with any channel, before creating campaigns and reaching audiences, is to understand the various groups of people we reach or are trying to reach. From there we find and create stories and offers that relate to our audience.
For Bookpal’s Mega Book Donation Drive, our Brandhype’s team piloted multiple Facebook campaigns to raise maximum book donations for the underprivileged Government Schools in Gurgaon.
With a target demographic of ‘readers’, the plan was to utilize Brandhype’s national and regional title to get involved with their communities and people to increase engagement and registrations via Facebook.
Since our only focus was Facebook, we communicated our message through localized content, Facebook post and videos in the course of two strategies: Organic and Paid. 

We ran Ad campaigns for the lead generation which left a tremendous impact and helped us in getting more registrations and ultimately more donations to benefit the Government schools.
Organic campaigns helped us in getting awareness among target audience whereas paid campaigns helped us in getting more than expected leads.

People came forward on their own for the contribution after connecting with us on Facebook. Bookpal’s Donation Drive achieved priceless benefits through our dedication, strategies and hard work. They are pleased to work with us, and so are we.

Cosco came to Brandhype with an aim to enhance Digital Marketing results for its brand. They wanted to partner with an agency that has strong data-driven, multi-channel expertise to make a notable presence for their brand online, and that’s when one of our previous clients recommended them to join hands with us. We knew that the rapidly evolving and one of the most famous sports brand Cosco was starting from scratch with a website that had no online tenure, was without any type of onsite optimization, had thin content and lacked inbound links and citations.
Like all the branding projects, we started with research into the industry’s competitive space as well as the look and feel of the products that Cosco carries. As this was a brand-new website, our initial strategy was to conduct in-depth keyword research to determine how potential customers were searching online for sports products.

We established and enhanced the online standards and communication strategies of the brand across all categories. Although our approach for each category and product was unique, the through-line remained consistent: connecting sports fans, athletes, and fashion-focused consumers to amazing products through memorable messaging and engaging experiences that encourage self-expression.
However Cosco is not interested in selling directly, they needed to adopt a system to channelize the queries of their distributors; for which we created their brand recall value in those pockets where earlier it had nil presence i.e. in the southern part of India.
Today their website ranks on first page on many keywords; the traffic on their website has grown manifolds. They are more than satisfied with Brandhype, and their customers are pleased to find more information about the company and products in online space.

7 Degrees Brauhaus, the only microbrewery in Delhi – NCR serving authentic German brews is located at Golf Course Road, Gurgaon. Known for its lip-smacking German & Global cuisine along with its award-winning beer, 7 Degrees Brauhaus is a benchmark in the food & beverage industry.

7 Degrees Brauhaus is often appreciated for the fresh beer, food & its impeccable service to the customers. So why leave out its audience online? Hence, Brandhype was brought into the picture to help the brewery engage with its potential customers online and help them generate revenue through SEO, Social Media & PR.

With the heavy competition in Gurgaon, it was not an easy task to take up the SEO project but with our expertise, we made it possible and helped 7 Degrees Brauhaus come out on top on various important & frequently searched keywords. While the Social Media pages is one of the most vibrant in its industry, the PR efforts of Brandhype have helped the brewery gain traction from various corporate companies, reviewers & bloggers. The mission for the best digital marketing company in India, Brandhype was to help out 7 Degrees Brauhaus become the best in its industry and we can safely say, we’re not that far from it.