The global business environment has led to companies moving into e-commerce faster than they planned. All because of social media marketing opportunities. With well-known brands moving into virtual real estate, new digital worlds are opening up.
Digital connectivity and socialization drive consumers to want human experiences. A brand’s most important goal is to know what its customers are thinking. The best way to get started is via social media platforms!
To boost your business success, check out some of the biggest social media trends in 2023.
- E-commerce via social media
Social commerce will continue to grow in 2023, making social media a preferred platform for purchasing goods and services. E-commerce and social media are merging with social commerce, which uses user-generated content, influencers, and consumer calls to stimulate purchases.
All your social media platforms should include shoppable functionality. By offering users LIVE shopping, you can let them buy what they discover while watching your brand’s stream.
- Augmented Reality (AR) and Virtual Reality (VR)
The technologies of augmented reality and virtual reality are rapidly evolving and can provide users with immersive experiences. These technologies include Facebook’s Oculus VR and Snapchat’s AR filters. Social media platforms are currently using short-form content to sell products and services. By leveraging AR and VR, you can enable your customers to interact with your brand.
- Customer service via social media
It is estimated that more than 70% people consider customer service to be a significant factor in their purchasing decisions. Using social media to build relationships and provide great customer service is the way to get back to the basics. A good or bad social customer service experience is quickly spread on social media platforms, as they are a digital version of traditional word-of-mouth marketing. When curating your social media strategy, keep this trend in mind.
- Niche Social Media Platforms
Niche platforms like Clubhouse, TikTok, and Discord will continue to gain popularity in addition to major social media platforms like Facebook, Instagram, and Twitter. You can target a more targeted audience on these platforms since they cater to specific communities and interests.
- Having an Accountable Brand
There is a growing trend among consumers to hold brands accountable for the commitments they make. There are no longer any companies that can make a promise but not deliver. Pinterest launched Merchant Details last year as a new feature on its social media platform. The platform enables brands to emphasize their values on their profile, such as ‘inclusive’ and ‘responsibly sourced’.
The best way to learn more about your brand is to ask your customers what they think. To manage these discussions on social media, you need an honest and authentic response plan. Consumers will expect exactly what you say about your products, services, or company if you promise them something specific. If you want to build customer trust and a better position, prioritizing privacy and security is essential.
For more valuable tips on social media marketing, contact Brandhype. Get your digital platforms in front of a target audience by working with the leading social media agency in Gurgaon.
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