Digital marketing has literally taken the whole world by storm. Wherever you go, no matter what kind of business you opt for, digital marketing is something that every entrepreneur has to rely on if he wants to reach out to his potential clients. This field is not just new but is also ever-evolving. Keeping this in the backdrop, it will be interesting to see what changes will the year 2017 will bring for Search Engine Optimization, which is popularly known an referred to as SEO.
Move on from Desktops to Mobiles
Although digital marketing experts are of the view that 2017 will not bring in any change for SEO, nevertheless, they are sure that there will still be some innovations happening in this field. One such change will be the shift in focus from desktops to mobile phones. This in fact, has already been hinted at by Google which observed that almost 60% of the total volume of searches being conducted with the help of mobile phones and this percentage will only increase in the coming years.
For those of you who may not know what AMP stands for, they simply mean, Accelerated Mobile Pages. AMPs are nothing but an important specialization of SEO. Some of the key advantages of AMPs is that although AMPS use data, they use it 8 times lesser as compared to the normal pages. With search options being more or less performed on mobile phones, the time has come to work extensively on developing AMPs so that customers get accurate as well as appropriate responses to their search queries.
Content Delivery Networks to become more responsive
Search engine giant, Google had made it quite clear that the basis on which the search results will be listed on its page will depend upon how easily the page gets loaded. As a result of this, clients owning web pages must now pay special attention and make their respective web pages easier to download and view.
Short keywords will be passé
Initially, keywords to be used on search engine platforms on mobiles used to be short and crisp. However, this started resulting in creating a lot of confusion and giving incorrect search results. In order to avoid this, short keywords or short forms will be done away with and mobile search engine platforms will be well equipped to comprehend long search terms and give accurate results.
Your searches will get a ‘personal’ touch
Another change in your searches could be the shift in focus to more content driven search results and which will also include the user’s previous search history thereby making the whole process of searching more personalized. And since the content will be the king, backlinks will be completely sidetracked.
Stop typing, start talking!
The way Apple introduced Siri, a voice-based software which could help you with any searches without having to type anything on the search screen, in the same way, even for SEOs, this is going to be the way forward. Hence, users will now be able to speak to the software and the software will detect your voice and provide you with answers to the questions you may be hunting for.
Evaluating and Auditing is the way forward
This can be a reiteration; nevertheless, it still holds importance and needs to be implemented. With the development of SEOs, it has become very important that owners of web pages conduct an audit session of their web pages at regular intervals just to check if the content therein is still valid or not or whether it needs to be revised or modified.
Some parting thoughts
The year 2017 will see some approach based changes with respect to SEOs. As a result, entrepreneurs or businesses looking to make use of SEO techniques for giving their ventures much-needed visibility must approach only the best seo company in Delhi. One such name which perfectly fits the bill is Brandhype which is by far the best and the most reliable SEO agency in Delhi.
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