When looking into developing a mobile app for your brand, which is it better to build a Native app,
Hybrid app?
Depending on your overall goals and business objective, your choice could make or break the success of
your mobile strategy. Native or Hybrid, when deciding to build your app you need you consider a variety
of factors and compare the two approaches, outlining the disadvantages and advantages from the
standpoint of a company looking to develop a mobile app.
NATIVE MOBILE APP
The most common type of app is native mobile apps. They are built for particular platforms and are
written in languages that the platform accepts, for example, Java for native Android apps and objective-
C and swift for iOS apps. They are also built using particular Integrated Development Environment (IDE)
for the given operating system.
Both Google and Apple provide app developer with their own interface elements and development tool.
Because of the countless benefits of Native apps as compared to other types of apps, many companies
choose the native mobile app for their business. Some main benefits are:
Advantages:
- Very fast and responsive as they are built for that particular platform.
- Have the best performance.
- Distributed in app stores.
- In terms of user input and output, they are more interactive, intuitive and run much smoother.
- With whatever performance optimizations the native system has, it allows developers to access
the full feature set of their given platform. - To the user, the flow is more natural as they have specific UI standards for each platform making
it an overall better user experience.
Disadvantages:
- Difficult languages to learn which means you need experienced developers.
- Not the best option for very simple apps.
- More expensive.
HYBRID MOBILE APP
It is basically a combination of a web app and native app. Users can install it on their device like a native
app but it is actually a web app. These types of apps are built with HTML, CSS, and Javascript, and run in
Webview.
The Hybrid app consists of two parts. First is the native shell that is downloadable and loads the code using
Webview. And the second is the back-end code built using languages such as HTML, CSS, and Javascript.
With hybrid, you have to compete with issues that stem from both hybrid systems and native systems,
which make bug fixing more difficult.
Advantages:
- Much easy to built-in web technology HTML/ CSS/ Javascript.
- No browser needed as opposed to a web app.
- Cheaper than a native app.
- Have access to the device’s internal APIs, can access storage, camera, etc.
- Faster to develop than native apps because you have a single code base.
Disadvantages:
- Slower than native apps.
- More expensive than standard web apps because you have to work with the wrapper.
- Less interactive than native apps.
- Customization will take you away from the hybrid model in which you may as well go native.
At Brandhype, we provide the best app development services to build mobile applications and digital
solutions that incorporate much of the methodologies covered in this post. We’ve worked on many
successful digital marketing campaigns for clients ranging from start-up businesses to top-level
companies to help them transform digitally.
To find out more about Brandhype’s process, and how we can help you digitally transform your
business, write us at [email protected] or call- +91-9873405308, +91-7838210493.
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