Low Competition Keywords: How to Boost Your SEO Strategy?
Date: May 30, 2023
Brandhype digital

Ranking well for competitive keywords is difficult for a newly launched or relatively unknown website. It takes time to create content and establish a strong online reputation. Why not incorporate low-competition keywords into your SEO strategy? Interested in finding out more? Let’s take a look: 

Low competition keywords

A low-competition keyword is one you can rank for without a lot of effort since it has not been used by many competitors yet. For organic traffic, these keywords don’t require a lot of links or a high website authority. A new SEO strategy can be built around them.

The most effective way to find long-tail keywords and low-difficulty keywords is to source keywords from five different domains.

Identify keywords with high volume but low competition

When the digital marketing investment does not yield immediate results, business owners become impatient. Using high-volume, low-competition keywords on your site is one way to combat this. Additionally, it will be a good starting point for future efforts to tackle more challenging, volume-rich keywords. But, how to find low-competition, high-volume keywords for an SEO strategy? Consider these tips:

Reverse-engineer results using Google SERPs

Start by identifying the keyword phrases you, as a potential user, would type in on Google’s search engine results pages (SERPs). Consider keywords that include aspects of your offerings that complement the purchase intent. Next, analyze the description in the SERPs, the URL, and the title tag.

Target specific topics with keyword software

Multiple keyword software tools are available that will provide you with keyword data, including volume, difficulty, cost-per-click (CPC), and other in-depth information. Using keyword software, you can target specific topics.

Competitor research

You can find potential keywords by looking at your competitors. Discover the keywords that businesses with similar target audiences and offerings use to rank in their SERPs. This list of keywords will help you find more potential keywords with high volume and low competition.

Take these other crucial points into account when developing a strong SEO strategy.  

Estimating keyword difficulty

With a specific keyword, the keyword difficulty (KD) determines how difficult it would be to overtake your competitors’ rankings on Google. There are several search engine optimization (SEO) tools, and each of them uses a different formula for calculating keyword difficulty. Google employs hundreds of ranking signals, making it difficult for third-party SEO tools to compute keyword difficulty metrics that are accurate.

The search engines will reward you if you use relevant keywords that have high volume and low competition throughout your site.

Analyze search intent and CPC

The user’s search is also called “search intent,” “user intent,” or “keyword intent.” Cost per click (CPC) is the amount advertisers pay when a user clicks their advertisement. Your low-competition keyword SEO strategy should also consider search intent and cost-per-click (CPC).

Create a powerful SEO strategy based on low-competition keywords!

Do you want to create an SEO strategy that works best for your business? Connect with Brandhype, one of the leading SEO companies in Gurgaon. Achieve desirable results with our expertise!

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