What is Remarketing?
Remarketing allows marketers to display their ads to people who have previously visited on their website. These are online search and display advertisements that appear for visitors who have viewed or taken certain actions on their website. Within the Google ad network, a prospect who visited a brand website may see the advertisements of that brand on third-party websites.
How it does work?
As the viewers who see your remarketing ads have already shown interest in your website information and content, these ads motivate these qualified users to go back to your website and convert. For example, if someone is looking for ladies outfit on your ecommerce website and exit without shopping, you can deliver remarketing ads promoting those outfits to the visitor. These ads keep your brand top of mind among consumers who have already shown interest in your content and information.
You may have seen these ads around the internet on blogs, news articles, ecommerce products, services. Even though these ads look similar to display ads, but they are highly targeted based on site behavior and custom triggers. By using website code to identify people who have browsed your website, remarketing providers like Facebook and Google display ads to specific users on websites in their ad networks based on your preferences and settings.
What are the benefits of Remarketing?
By showing earlier site visitors online ads as part of a holistic marketing strategy, businesses can achieve many important advantages:
- By showing earlier site visitors online ads as part of a holistic marketing strategy, businesses can achieve many important advantages:
Remarketing helps you in creating highly targeted and personalized campaigns depending on what action they take and which site section they visit. You can show ads to relevant users as when they browse other website in your ad network based on your bid and preferences. Users may also see these ads when they search for terms related to your products or services on Google or other search engines.
- Lower Cost Per Action Costs:
Remarketing is highly cost effective as it is similar to pay-per-click advertising, the retargeted ads will only cost marketer if a user clicks on the ad, that too not very much.
- Improve Brand Recall
Remarketing helps you in reminding audience the prospects of your brand. It creates an on-going reminder for your brand by displaying ads to recall a message viewed on the original brand website.
- Increase Conversion Rates:
A lot of visitors do not convert into an immediate sale after the first website visit. When you remarket to website visitors in your target audience, you can keep these prospects engaged with your brand and in your marketing funnel.
- Convert Fence Sitters:
You can spend your money on the potential clients by re-marketing to those who are still “on the fence” about your product. You can find these “fence sitters” by marketing only to those who have visited your site before as they’ve expressed interest in your product.
These benefits of remarketing make it a worthwhile component of any marketing program. However, setting a remarketing campaign can be extremely complex and require customized specifications. To get an effective online display and retargeting program for your business, you need to have a team of experienced professionals with major understanding of online ad networks, such as Google & Facebook.
At Brandhype, we provide the best Re-marketing and Digital Marketing Services for your business with effective on Page and off Page techniques specifically targeted to reach your target customer. Our team with relevant strategies ensures that your business transforms into a brand and you make more sales every day.
To find out more about Brandhype’s process, and how we can help you digitally transform your business, write us at [email protected] or call- +91-9873405308.
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