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Content marketing is not the hard sell, it is a form of indirect marketing that makes use of the way people search for and share information on the Internet. If you haven’t started marketing your products and brand with cohesive content marketing initiatives, you’re seriously missing out on your business growth, customer acquisition and brand recognition.

At present, content marketing can stimulate interest in your brand, get the word out about your business and develop relationships with your potential customers. To develop an effective content strategy, try these content marketing strategies to promote it to really reap the business benefits:


  1. Choose the right content to promote

There are a number of factors that come into play when choosing content to promote. One of the fastest routes to success in the business is to solve the problem that people are facing. So, create content that is useful, informative, and interesting, crafting content pieces that can help your audience and can lead to the kind of viral sharing that makes content promotion effortless.

  1. Include calls-to-action

What’s the easiest way to get someone to do something? Ask them.

Call-To-actions (CTA) is where you want your audience to redirect. People won’t go out of their way to share your content if you don’t make it easy for them, if you don’t ask for it; odds are you aren’t going to get the deal. Increase the likelihood of your readers acting on your content piece by including a relevant call-to-action (CTA) at the end of each content you publish. Make sure they are clear and active.

  1. Practice good internal linking

The activities you undertake on your website lead to proper content promotion: when you create a new piece of content, go back through your older and the most popular posts and add a link to the new article there and/or vice versa. Proper internal linking is great for SEO, and chances are that some of the traffic your past posts have received earlier will funnel into your new posts and help get them seen and shared.

  1. Online communities

There are number of online platforms where you can discuss topics related to your niche. Join Q&A sites like Quora or Yahoo Answers, and you can suggest your content to answer people’s questions. This way you are not just promoting your content but you are actually engaging people who are looking for the answer to their question. By engaging with them you get more reach for your website.

  1. Comment marketing

Comment marketing is a great way to build relationships, part content promotion. Comment marketing is easy to do- you just need to find some authoritative blogs in your industry. Create a list of all these blogs already or you can do a search for “[keyword] blog”, this will help you decide which sites to check out first.

  • Focus on sites that have a higher Domain Authority (DA) because they’re borrowing authority from their subdomains. Page Authority (PA) and links are good at metrics in those cases.
  • Go to the sites and the blogs that you’ve chosen and leave useful comments that contribute to the conversation.
  • Later, when you’ve built some authority with those sites, you can leave some links to your content or your website.

Congratulations! You’re ready to step out into the world to the widest audience possible. Keep writing and keep promoting your website through the above mentioned strategies! Your content not only helps attract leads — it will also help educate your target prospects and generate awareness for your brand.

For additional guidance get in touch with one of the best digital marketing companies in India– Brandhype to create an effective content marketing strategy in just a few minutes.

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