As a population of 1.3 billion stays indoors to fight the Covid-19 and the country being on an indefinite lockdown, India is finding it difficult to get a move on and business owners are unsure of what steps to take to mitigate risk. All businesses have been greatly impacted as the economy has taken a hit. Grocery stores have been left with empty shelves while restaurants are like ghost towns during this time.
With no end date for the lockdown, one thing is clear: This is not here for a short period and we can’t just wait this out. We all need to figure out how to stay afloat in such difficult and unfamiliar circumstances.
As a business owner, you’re likely looking for ways to survive the wave and may be wondering, “How do I move forward with this lockdown?” and “How can I stay unaffected and keep my business up and running during this time?” Here are some tips:
- Analyze the trends – Future is Digital
There has been a lot that has happened as a direct or indirect result of the present situation. Right now the best thing that we can do as marketers is to look forward and to calm the nerves of consumers.
People are now spending more time on the Internet than before and search traffic has increased extensively. Anything online at the present time will be consumed more than ever before. This is the time you should adapt a holistic approach and reach your customer through all the online marketing tactics like social media, SEO, and paid media etc, away from offline marketing.
- Establish a strong footprint in social media.
Since everyone is locked in their homes, people are now spending most of their time on social media, scanning for updates and trying to stay connected in a suddenly isolated nation. This is an opportunity for your brand to stand out and establishing itself. Make the most of your Facebook and instagram ads, run a strategic advertisement promoting your products/services and drive audience directly to your site. This way you can also drive new potential leads and sales.
- Strategize your approach towards all prospective customers (where are they available) which platform – Google / Facebook / Instagram / Linked in etc.
Whether you’re a pro at social ads or just getting started, one thing remains the same–you have to find a middle ground with your strategies. It’s important to spend your time wisely and create workable target audiences. Even if you’re not certain who you should target, start by inputting information that you do know and your marketing strategies in the best way to market your services, products, and help boost your brand.
- Reach out to your old customers whom you lost because of lack of time
During this uncertain time period, you have the opportunity to get in touch with your customer base that you lost because of lack of time. Identify your product-market fit and create special discount offers and reach out to them. It’s a great way to re-engage with your customers and keep a steady stream of revenue that will keep your doors open. You can push out your special offers through pay-per-click (PPC) – laser targeting, serve creative ads to all your data that you may have and advertise it on social media.
- Think about your plan to refine and retune your marketing strategy. People are spending most of their times on some or the other online platform.
Your digital marketing strategy might involve various digital strategies — each with different objectives — and a lot of moving parts. Make your marketing strategies that stay focused on meeting your objective of reaching the maximum audience. Since marketing is about connecting with your audience in the right place and at the right time, make sure you effectively use all the online marketing tools that work for your audience, and also achieve the results you’re hoping for.
Simply putting, Digital Marketing is here to stay and trust me; it will stay here for long. If you want to keep your business up and running during such crisis, then digital marketing is the only option available out there. Hire a professional digital marketing agency to help you come out with flying colors at the end of crisis period. Stay safe and keep your clients safe!
Brandhype, ranked as one of the best digital marketing agency in Gurgaon is geared up with many such customized solutions. Get in touch now to find a solution customized especially for your business.
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