We know nowadays, every business might be looking more carefully at their budgets to make sure they can squeeze every penny of profit out of their investments and definitely looking for the most cost-effective way to deliver their products and services. Three years before, A Harvard Business Review study of public companies analyzed during and after recession conditions. The study established that companies that cut their costs faster than rivals don’t flourish. So, getting it right during the lean years has a huge impact on a company’s growth rate after the economy improves.
Now that people around the world have been quarantined, they are spending more time on the internet than before. Search traffic has increased extensively over the past week and will continue to boost as we hunker down. As they’re all glued to their computers and phones, shopping is the best way for them to pass their time. Anything online at the present time will be consumed more than ever before. This is not the time to be invisible in fact every business should be using search engine optimization (SEO) strategies to rank on top of Google’s search engine result pages so that their brand can be found easily
PPC marketing, SEO, and Social media marketing are some ways that can help businesses to increase their traffic and move ahead of their rivals. Your brand name needs to be on the front page of the Google SERPs so that when your customers search for certain keywords you’re the company they end up calling. It takes time and optimization strategies to reach the top of the SERPs. You have to continuously optimize your website and content daily so that you don’t lose valuable ground in the search results because your freefall could cost your business thousands of dollars in lost revenue.
During this unfortunate time, you have the opportunity to maintain your relationship with your customer by offering them special discounts which will help your revenue flowing. Search according to your product-market fit and create a special offer to attract your customers. Most of the people are looking for discounts so that they can save money as much as possible during this time of unrest. It’s the best way to engage with your customers and let them know that your brand has got their back. You can spread your special offers through pay-per-click (PPC) advertising and social media. This is the time to line up the orders, delivery can be scheduled when things improve.
All your customers have reduced their travel and are staying close to home. In the rare times when they do leave their house, they’re looking for nearby destinations for services and supplies. So you have to make sure that your business is using these kinds of strategies to optimize your website for “near me” searches. You want customers in your local geographical region to be able to easily find you online so they reach out to you first. At a time when every person is looking for more convenience, this gives your business an opportunity to provide assistance during these extra ordinary times.
Now that you’re not going to the office or taking any in-person meetings, your busy schedule has likely freed up some time for you. Those marketing item that may have fallen low in priority list or have been overlooked now is the time for them to be addressed. Perhaps your website needs a brand new look with a redesign. You need to get website design professionals that can overhaul your website. This is an ideal time to have a conversion rate optimization specialist to perform a CRO audit and to do an SEO audit of your website to ensure you’re maximizing your optimization strategies.
We do believe that companies can plan some strategic moves today to be positioned for bigger success tomorrow. There are always crises affecting your businesses but you can adapt and embrace the opportunities and bounce back even stronger, from a major crisis like coronavirus.
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