With Covid-19, Life has certainly gotten complicated over the past few weeks, hasn’t it? We are already witnessing early signs of a shift in how consumers and businesses behave. Things have gotten challenging for both marketers and business owners. It’s a critical time, and you need to make the right decisions if you want to come out on top during this time and also in the coming months.
It’s a difficult time for many businesses and traditional ways of working are being turned upside down. Most businesses have already invested in digital marketing, because it’s crucial to have a strong online marketing strategy now more than ever. Uncertain times call for better business plans, so if you haven’t already switched to online marketing now is the time to get your brand on board with digital.
Here are some important strategies for adapting your digital marketing approach in times of crisis:
Use social media to alleviate business disruption
Internet usage has increased dramatically more than ever during this phase of social distancing. People are taking social media channels as a way to combat the isolation of social distancing. Businesses must embrace most of social media channels now more than ever as a way to connect with audiences. Many industries like Education, healthcare, e- commerce etc have gained success by focusing more on social media; they reaped great benefits by turning the social media marketing to high volume / pitch. Add engaging content, services that can grab your audience’s attention and trust us this will outlast the epidemic and become the new normal in the years to come.
Improve Your Online Presence
According to this blog written by Neil Patel, both organic traffic and conversions are going to take a hit during the pandemic for many industries. It’s all very well having an improved online presence, but that is worth little if people can’t find their way to your website. It’s important that your website is operated with good search engine optimization (SEO) principles, if they don’t want to end up lost amongst the competition. There may be chances that you organic traffic will fall for your focus keywords at this time, but you can try to counteract this by producing content around topics that people are currently searching for. In the current scenario, your competitors may be too busy trying to survive than think about the quality of their websites. Build exceptional SEO that can give you an excellent opportunity to be first off the mark during this phase and also help you when things recover.
This applies even to those firms in industries that are most affected by the pandemic. Because, even if your business has to go into hiatus, good online presence will make it much simpler for you to rebuild.
Use PPC Advertising
This could be the perfect time to increase your pay-per-click (PPC) advertising. People are using Internet more than ever, giving more chances for your ads to appear before relevant pairs of eyes. This can also give you a tremendous competitive advantage. This is an excellent time for the brands wanting to stand out from their competitors in specific sectors. For example, with so many people isolated at home, sales of software useful for home offices will be skyrocketing. All you need to do is identify a specific marketing goal for each campaign and decide the relevant metric to measure.
There’s no telling how these crisis will unfold. Businesses that have already adapted a holistic approach on these underlying changes will succeed and the ones that don’t will get disrupted. If you need some advice on online marketing during Coronavirus, how to develop products, or how to switch your traditional marketing strategies to digital marketing strategies, Brandhype will do it’s best to assist you in such difficult times. Brandhype is Rated as one of the best digital marketing companies in India on FindTopTenRanks.
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