Nowadays wherever you go, no matter what you do, you get to hear one-word “Digital Marketing”. What is this digital marketing? Why is it everywhere? Why is everyone so concerned about digital marketing? Why there are so many companies working for it?
Well, I tell you as per Wikipedia-
Digital marketing is –The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet.
Now why it is everywhere around you? An answer to this is the world is going digital & whether you like it or not, you must join in order to stay in business.
Now you must be wondering what all is included in digital marketing?
- SEO- search engine optimization – is a discipline which encompasses technical, creative & organic elements required to improve rankings, drive traffic& increase awareness in search engines about the product or service offered.
- SMM- Social media marketing – SMM is a form of internet marketing which focuses on increasing brand exposure & broaden customer reach with the help of social networking websites.
- PPC- Pay per click— It is an internet advertising model in which an advertiser pays a publisher when an ad is clicked. It is an advertising model which is used to direct traffic to websites.
- Content marketing—marketing focused on creating, publishing & distributing content for a targeted audience online.
- Web designing— this service includes various skills involved in the areas of website designing & maintenance of websites.
- Online reputation management— ORM means monitoring, addressing mentions in social media. It is a tool to monitor how the company is being perceived by the traffic.
These are some of the components of Digital marketing. Apart from this Link building, social media optimization & branding is also there.
All these things cannot be handled by a single person. You need to hire different people for different specializations which will cost you a lot.
One simple solution to this is you can get a Digital marketing company onboard.
If you are looking for Digital Marketing Consultant in Noida. You have come to a right place. One of the Best Digital Marketing Company in Noida is BrandHype.in,
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