Big Multinational corporations, small business, or even nearby yoga trainer everybody have presence on digital world nowadays. They have social media accounts, some have websites too. Few have good fan following, others have less fan following trying to build huge fan base.
Big companies have full system or you can say team to handle their social pages & respond to customers, whereas small enterprises mange it on their own. In such an atmosphere how to stay in business? Since the world is going all digital, it’s all about your social presence but how to do it??
The answer to your questions is Digital marketing! Now you will ask what Digital marketing is?
Digital marketing is a tool which can make or break the brand easily. It is when done properly can open doors to an audience that you may not have known about. It is one of the most cost effective methods of promoting business with highly positive results.
Next question which you might have in mind is – how to go for this? What do we need for this? How to go digital? What are the things to keep in mind while going digital?
At such a time digital Marketing Consultants come handy. These are people who help you join the bandwagon & keep up the race of going digital.
Having a digital marketing company take care of your digital marketing requirements is like having the right flavors added to your food, or having the right accessories for the attire!!
They provide you the best services in order to create best strategy for your products& their promotions. One of the top Digital Marketing agency in Gurgaon is Brandhype.in
Brand hype – is a full service digital marketing agency in Gurgaon that provides a range of services including Search engine optimization, (SEO), Search engine marketing (SEM), social media optimization (SMO), social media marketing (SMM), online reputation Management (ORM), web designing, lead generation campaigns, email & SMS marketing ,branding etc.
They Love to work on all Digital Channels together to reach, engage and win you more customers. You can contact them for all your digital marketing queries & they will help you in achieving the goals.
Digital Marketing trends that you can’t ignore
With numerous new marketing techs flooding the market, digital ecosystem is also constantly evolving at a rapid pace. If you’re still not updated with the digital marketing trends, you’re limiting your brand in both reach and reputation. We’ve already entered a new year, and if you haven’t begun thinking about new marketing strategies for your brand, now is the time.
The ever-changing Google and Facebook algorithms keep many digital marketing teams on their toes, including yours. Digital marketing landscape is constantly changing and you may be blissfully unaware of new marketing trends, but your target customers—and your competitors—are not. So, the part of our job is to stay up-to-date on the upcoming trends so your clients’ digital marketing campaigns remain effective.
To help you stay ahead of the curve, below we have curated the list of 5 best digital marketing trends that you can’t afford to miss in 2020.
Interactive Content Takes Off
Content has long been king and is still important to generate maximum audience on your website. With a number of people having access to the internet and mobile phones, it is important that you start consider creating content that is interactive and is also universal. The majority of B2B content marketers use this strategy to nurture leads and build more audience.
The reason interactive content will be one of 2020’s top marketing trends is because this level of interactivity is essential for generating good revenue. There’s no denying that content is the key. For instance, when people browse the Internet, it’s usually quality content they’re searching for. To stand out from the crowd, you need to be more interesting, interactive, and data-driven with your content. You need to create content that is prevalent and can give your users a unique experience.
2020 is the year that digital marketers can no longer ignore voice search. There are a lot of things you can do to optimize your site for voice search, but the most important change involves using long tail keywords instead of short keywords. It has been estimated that in 2020, around 50% of all searches will be voice searches which makes voice search one of the biggest online marketing trends of 2020.
Presently Voice search shows no sign of slowing down and will stay the same in the coming future as it is a major influence on how brands create content and market themselves online. This will not only help you to increase brand awareness and visibility, but it will also enable users to buy the product directly from the results. The combined growth of voice search and the ability of Google to deliver a specific result to an enquiry will have a significant impact on how much exposure your website gets.
Smart Bidding in Google Ads
With the recent Google Ads updates announced at Google Marketing Live, we expect automation and smart bidding to become the norm for many PPC account managers. These updates will help in optimizing bids better than ever with the ability to choose conversion actions at the campaign level. The ability to optimize bids across several campaigns with a set of desired conversion actions, and the ability to set bids to automatically change when a sale starts or stops which undoubtedly will help in maximizing the conversions get the most value out of it.
Use videos to reach more audience
Video remained a popular digital marketing tactic in 2020 as well, and it’s a must marketing strategy for this year, too. Video content and video marketing can help your brand get more conversions. People go back and forth looking for videos that answer questions that they are searching. So, adding an interactive element to your website makes your audience engaged and provides them with experiences that are tailored to them.
From the Seo perspective, if your website includes a video, it has a 53% chance of ranking higher in Google search results. So, if videos are not a part of your marketing strategy, buckle up! Because you’re in danger of missing opportunities to engage your target audiences.
Now is the time to start planning your 2020 marketing strategy if you haven’t already because it’s never too late. The trends predicted by Brandhype- one of the best digital marketing companies in Gurgaon show a range of exciting opportunities that you can incorporate to grow your business. So, make sure you start this year with a clear plan of your goals and how you’re going to achieve them.