How BrandHype Helped Freedo Rentals Scale Two-Wheeler Rental Bookings Across 15 Indian Cities Through SEO, Local Search and Performance Marketing

Industry: Vehicle Rental & Urban Mobility (Automotive) | Client: Freedo Rentals | Website: freedo.rentals
Services: SEO · Local SEO/GMB · ASO · ORM · PPC · Social Media · Content Strategy

Growth at a Glance

Quick Overview

Freedo Rentals is a two-wheeler rental platform serving urban commuters across multiple Indian cities through an app-based booking model. BrandHype partnered with Freedo Rentals in April 2024 to build search visibility, local discovery, app store performance and paid acquisition from the ground up, using a combined SEO, Local SEO/GMB, App Store Optimization (ASO), Online Reputation Management (ORM), PPC, social media and content strategy. Over the following year, the programme moved Freedo from a single-city, low-visibility listing to a verified 15-city presence with strong organic, local and app-store performance.

About the Client

Freedo Rentals is a two-wheeler rental platform built around the idea of “freedom in mobility.” It offers self-drive bike and scooter rentals through an app and website, with daily, weekly and monthly subscription plans aimed at students, working professionals and delivery personnel in urban India.
Freedo Rentals operates as a Hero MotoCorp initiative — Hero MotoCorp Ltd is listed as the official developer/provider of the Freedo Rentals app on both the Google Play Store and the Apple App Store. This places the brand within the broader automotive and urban mobility ecosystem, backed by the manufacturing and distribution scale of one of India’s largest two-wheeler makers, while operating as a distinct rental-first consumer product.
The platform is present across multiple Indian cities and competes in a category where local search intent, trust signals (ratings and reviews) and app discoverability directly influence bookings.

Freedo Rentals: Current Footprint (Update)

The section above reflects BrandHype’s verified 15-city GMB footprint as reported in the engagement data. Separately, as of this update, Freedo Rentals’ Google Play Store listing shows the service now live in 21 cities: Bengaluru, Dehradun, Delhi, Faridabad, Ghaziabad, Goa, Gurugram, Haridwar, Hyderabad, Jaipur, Kolkata, Lucknow, Manali, Mysuru, Noida, Patna, Rishikesh, Shimla, Udaipur, Vadodara and Vijayawada — with the listing noting more locations are launching soon. Freedo’s own Terms & Conditions page also references a newly live hub in Greater Noida, and notes that in Manali, Shimla, Rishikesh, Haridwar, Mysuru and Goa, Freedo acts as a facilitator working with local aggregator/operator partners rather than running the service directly.
This city count is public-facing app/website information, not a BrandHype-audited metric, so it is kept separate from the Verified/Calculated/Qualitative results below rather than merged into the 15-city GMB figure. It’s included here as current market context — useful for understanding Freedo’s trajectory since the reporting period, and as a possible signal for future GMB/local-SEO expansion work.

The Client’s Challenge

Before partnering with BrandHype, Freedo Rentals had a basic online presence but was not converting that presence into consistent bookings. The business was underrepresented in search results for the exact terms its customers were using, and its paid campaigns were not delivering efficient returns.

Initial keyword snapshot (April 2024)

• Total ranking keywords: 12
• Keywords in the Top 10: 3
• Monthly organic traffic: approximately 300 sessions
• Paid campaign CTR: below 1.2%
• Social media engagement rate: below 0.6%

Core problems identified

• Low search visibility — Freedo was not ranking for high-intent, city-wise rental queries such as “bike rentals in Delhi,” “scooty on rent Gurgaon” or “monthly two-wheeler rental.”
• Underperforming PPC campaigns — poor targeting and generic ad copy were driving irrelevant traffic.
• Weak social media presence — inconsistent posting and low follower engagement were limiting brand recall.
• Lack of content depth — the website and blog lacked optimised, user-intent-focused content that could convert visitors.

Objectives

• Rank for transactional, city-specific rental keywords and grow organic traffic sustainably.
• Improve hyperlocal discovery and footfall through Google Maps and Google My Business.
• Increase Freedo’s discoverability and installs on the Play Store.
• Build a consistent, trustworthy brand reputation across review platforms and social channels.
• Generate booking enquiries at a low cost through better-targeted Google Ads campaigns.
• Build a social media presence that supports brand recall and engagement in Freedo’s core cities.

Our Strategy

BrandHype structured a full-stack digital marketing programme built on three core pillars — SEO, PPC and Social Media — supported by Local SEO/GMB, App Store Optimization, Online Reputation Management and a dedicated content strategy. The intent was to make Freedo Rentals discoverable at every stage of a renter’s search journey: on Google Search, on Google Maps, on the Play Store, and on social platforms.

Services Provided

Execution

Search Engine Optimisation (SEO)

Goal: Rank for transactional, local-intent keywords and scale organic traffic.

• Expanded from 4 to 14 city-specific service pages (including Delhi, Gurgaon, Bangalore, Jaipur and Goa).
• Built SEO-rich landing pages with localised keywords, custom content blocks, metadata and schema markup.
• Established a consistent internal linking framework to improve site crawlability.
• Ensured all pages were indexed by Google in under 4 weeks, with ongoing optimisation for sustained growth.

Google My Business (GMB) & Local SEO

Goal: Improve hyperlocal discovery and footfall via Google Maps.

• Scaled from a single GMB listing (Noida) to 15 verified listings across India.
• Optimised each listing with accurate NAP (Name, Address, Phone) details, service information, geo-tagged images and consistent updates.
• Actively managed reviews and maintained a 4.6+ rating across all listings.

App Store Optimization (ASO)

Goal: Improve Freedo’s discoverability and downloads on the Play Store.

• Conducted keyword research to revamp app titles, descriptions and tags.
• Refreshed creative assets including app icons and screenshots.
• Integrated in-app rating prompts and encouraged user feedback.

Online Reputation Management (ORM)

Goal: Shift public sentiment, manage negative reviews and build a consistent brand tone.

• Set up real-time brand monitoring across review platforms and social channels.
• Resolved negative reviews and responded to user queries promptly.
• Encouraged positive stories, testimonials and social mentions.

Pay-Per-Click (PPC) Campaigns

Goal: Generate quality leads and bookings on a daily basis at a low cost.

• Designed high-converting Google Ads campaigns segmented by city and user intent (daily / weekly / monthly renters).
• Built Search campaigns using generic, competitor and city-specific keywords.
• Ran Display campaigns to remarket to website visitors and reach new users through custom audiences.
• Ran Call-only campaigns to generate direct calls from prospective renters.
• Refined targeting using location filters, device segmentation and behavioural data, with regular optimisation of search terms, keywords, audience, device and location settings.
• Added retargeting campaigns for cart abandoners and site visitors who had not converted.
• Used urgency-driven ad copy paired with custom landing pages for each audience segment.

Social Media Marketing

• Revamped Instagram and Facebook pages with city-centric creatives and reels highlighting Freedo’s USPs.
• Introduced recurring engagement formats such as “Freedo Rider of the Week” and a safety-tips series.
• Collaborated with micro-influencers in urban college hubs for user-generated content.
• Ran Instagram and Facebook ad campaigns focused on app installs and subscriptions.

Content Strategy

• Published content aimed at urban renters, including comparisons, pricing breakdowns, tips and rider stories.
• Created FAQs and informational content for “How It Works,” pricing models and cancellation policies to build trust and support conversions.
• Maintained consistent tone and branding across the blog, ads and social handles.

Challenges & How We Addressed Them

• Scaling city coverage:
  Expanding from 4 to 14 city pages required building out localised, non-duplicate content and schema for each market rather than templated pages.
• Fragmented local presence:
  A single GMB listing could not represent a multi-city business — this was addressed by verifying and optimising 15 separate city listings with accurate local information.
• Trust and perception:
  Inconsistent reviews and app ratings were addressed through structured ORM — active review monitoring, timely responses and in-app rating prompts.
• Paid campaign efficiency:
  Broad, generic PPC targeting was replaced with city- and intent-segmented Search, Display and Call-only campaigns, refined on an ongoing basis using search-term, audience, device and location data.
• Lead data accuracy:
  The account team flagged a conversion-tracking issue affecting PPC lead reporting, which is noted transparently in the Information Needed section rather than presented as a confirmed figure.

Results / Performance

Results are separated below into Verified Results (directly reported), Calculated Metrics (derived from verified figures), and Qualitative Outcomes (directional improvements without a confirmed number).
VERIFIED RESULTS

SEO

Freedo Rentals moved into the Top 3 for 25 out of 49 tracked high-value keywords, including “Scooty On Rent in Noida” (Rank 1), “Rent Scooty in Gurgaon” (Rank 1), “Scooter Rental in Delhi” (Rank 3) and “Bike Rentals in Vadodara” (Rank 1). Organic traffic increased by 350% YoY, alongside longer session durations and lower bounce rates (as reported by BrandHype).

Before → Now: Key Metrics

Full Keyword Performance (Initial Rank vs. Current Rank)

Website Traffic & Engagement (GA4, 27 Jun 2024–27 Jun 2025 vs. prior 12 months)

Note: The GA4 “Paid Search” channel row was cut off in the source report and is not included here — see Information Needed.

Local SEO / GMB

• GMB listings scaled from 1 (Noida) to 15 verified locations across India, with a 4.6+ average rating maintained across all listings.
• Maps visibility rose by 800%, with an increase in calls, direction requests and local enquiries (as reported by BrandHype).
• GMB reviews increased 10x.
• Noida listing: 3,832 calls generated from the Business Profile (Jan–Apr 2025), up 68.4% versus Jan–Apr 2024.
• Gurgaon listing: 2,403 calls generated from the Business Profile (Jan–Apr 2025), up 132.8% versus Jan–Apr 2024.

ASO

• Play Store app rating improved from 3.9 to 4.5 within 6 months.
• Organic app installs increased by 200%, supporting stronger retention and session frequency.
• The app ranked in the Top 3 positions for critical transactional search terms on the Play Store.

CALCULATED METRICS

These figures are derived from the verified GA4 data above; the calculation is shown for transparency.

• Additional annual organic sessions: 14,77,263 − 5,23,862 = 9,53,401 more organic sessions in the latest 12-month period compared to the prior 12 months.
• Additional total annual sessions: 34,72,581 − 10,38,507 = 24,34,074 more sessions across all channels in the latest 12-month period.
• Share of tracked keywords now ranking in the Top 3: 25 ÷ 49 = 51% of tracked keywords.
• Growth in monthly organic traffic since April 2024: from the ~300 sessions/month baseline to an average of roughly 1,23,105 organic sessions/month over the latest 12-month GA4 period (14,77,263 ÷ 12), reflecting the scale of change over the engagement rather than a directly reported monthly figure.

QUALITATIVE OUTCOMES

• Stronger brand consistency across the blog, ads and social handles following the content strategy rollout.
• Improved public sentiment and trust signals across GMB, Play Store and web reviews as a result of structured ORM.
• More consistent social media presence and community engagement through recurring formats and micro influencer collaborations.
• According to the BrandHype account team, PPC campaigns are now generating quality leads and bookings on a daily basis at a comparatively low cost; a conversion-tracking issue affecting the underlying PPC lead data has been flagged and is not included as a verified figure (see Information Needed).

What Made the Strategy Work

• A city-first SEO structure that matched how renters actually search (city + vehicle type + intent), rather than a single generic set of service pages.
• Treating Local SEO as its own workstream — 15 individually optimised GMB listings instead of one listing trying to represent a multi-city brand.
• Aligning ASO, ORM and content so that once a prospective renter reached the app or a review page, the trust signals (ratings, reviews, clear pricing/FAQ content) supported the decision to book.
• Continuous optimisation of PPC campaigns by search term, audience, device and location rather than a set-and forget approach.

Key Takeaways

• Hyperlocal, city-specific SEO pages can meaningfully outperform generic service pages for location-based rental and mobility businesses.
• Local SEO/GMB and app store presence are not secondary channels for an app-first rental business — they directly drive calls, direction requests and installs.
• Reputation management compounds the effect of SEO and ASO: better ratings support both rankings and conversion once a user lands on a listing or app page.
• Accurate conversion tracking is a prerequisite for evaluating PPC performance — without it, spend can look inefficient (or efficient) without a reliable basis for the conclusion.

Conclusion

Freedo Rentals’ partnership with BrandHype shows how a structured, multi-channel digital marketing programme — SEO, Local SEO/GMB, ASO, ORM, PPC, social media and content — can be built around a rental business’s real search and discovery behaviour. As a Hero MotoCorp initiative operating in the automotive and urban mobility space, Freedo Rentals needed a digital presence that matched the trust and scale of its parent brand while establishing its own city by-city footprint. By combining city-specific SEO, hyperlocal GMB management, App Store optimisation and better targeted paid campaigns, Freedo Rentals scaled its visibility across 15 Indian cities and built a stronger, more trustworthy digital presence.
BrandHype offers a full suite of digital marketing services built around real business goals rather than vanity metrics, including PPC Advertising, Social Media Marketing, SEO, Website Design & Development, Content & Copywriting, Online Reputation Management, and Email & Performance Marketing.