• Website:

  https://theparasworldschool.com

• Industry:

  Schools & Institutions

It’s fun to make websites. It’s, even more, fun to create them from whole cloth, breathing life into an original piece of work. Longtime Brandhype’s client, The Paras World School saw an opportunity to increase its customer base by creating an innovative, cutting-edge website and social media presence, to dispel any preconceptions its target audience may have of it being an elitist traditional institution.
A premier educational institution, based in central Gurgaon, Haryana, is backed by the well-established Paras Group, which has carved a niche for itself in healthcare, dairy products & real estate, over the past 6 decades.
Brandhype designed and developed an engaging, content-centric website for The Paras World School. It was vital that the design was fully responsive, allowing all users to access the site easily from any device.

But where do you suppose the bulk of your website’s overall traffic comes from? Plain and simple, good organic traffic comes from authentic, quality content targeted to a specific audience. On top of that, it’s vital to constantly measure your results to ensure you’re getting the right eyeballs that lead to conversions.

Keeping it in mind and using the SEO research tools, Brandhype quickly pinpointed the audiences, most serious about getting their children to study in world-class school, and implemented effective SEO techniques to get the best possible ranking based on selected keywords and phrases. We also developed related content to entice the target audience by prioritizing existing content opportunities and created and optimized a content structure to produce long-term results. We took the “evergreen” content approach, focusing on creating recurring content that could be updated each year. This allowed the content to be properly indexed; ensuring future visitors would always find what they were looking for.

To run alongside conversion and remarketing campaigns on Google Search, Instagram, and Facebook, Brandhype suggested the creation of an ambitious, immersive virtual reality experience, through a strong digital presence over social media to allow the target audience to discover Paras World School’s facilities, services, and location in the central Gurgaon.

As a result, we got keywords ranking on 1st page of Google through our SEO Activities. The Paras World School now ranks higher than their competitors for many of the keywords and phrases originally identified in the research process. Visitor numbers from organic channels have increased by over 75% year on year and traffic growth helped the school getting the good number of organic queries for admission.

We feel great when our ideas make an impact and encourage us to do some amazing work with some awesome clients!