- Website:https://goldsgym.com
- Industry:Fitness
We were tasked with creating a new branding identity and website for Gold’s Gym in Panipat to both drive new membership and better engagement with their existing members. With Gold’s Gym being such a place of fitness experience, inspiring individuals to seek adventure, as well as get in the best shape of their life, it was imperative that our creative execution resonates with our audience. In the first place, more than ten different ad campaigns were deeply penetrated into Panipat area.
Brandhype performed a detailed market analysis of the new site, analyzing individual neighborhood demographics to identify areas where they had the best opportunity to increase their membership down the road. Once the target market was identified, Brandhype worked with Gold’s Gym to identify the best approach to ensure all of their target market was being hit, while not hitting the same area too often.
As a continued effort to increase membership, we also effectuated advanced social media steps for the website to ensure better and stable results across the social media. We executed various Ad- campaigns which increased the visibility of Gold’s Gym Panipat and helped in increasing membership and client’s engagement. For Gold’s Gym, we planned series of contests and offers that gave fans clear reason to follow. We built a strong community of thousands of people on Facebook where we regularly interacted with people through promotions, motivational quotes, reviews and many other activities to maintain the enthusiasm among all.
We made sure to create organic content that not only brings the page to each user’s attention but encourages people to become loyal followers and customers. We generated traffic for the website and finally converted leads into customers. Thus, the campaigns optimized through relevant platforms engaged the audience, and sharing it across different networking and social media sites consequently increased memberships.
The process turned out so beneficial for them that within a year they opened one more fitness centre and are very soon going to launch an online fitness coaching model. We think we are successful when our clients expand at such a pace after joining hands with us.